What is Behavioral Design ?

Nick Naumof

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Book

Blog

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Nick Naumof assists businesses & nonprofits in implementing behavioral design.

· Service Auditing from a behavioral perspective.

· Consulting on integrating behavioral design in services.

· Training in behavioral science and its practical applications.

· Innovation workshops on behavioral service design.

· Design of Randomized Control Trials for effectiveness measurement.

Behavioural science is a gold mine for service design and customer experience – Interview with Nicolae Naumof

Nicolae Naumof

Human thinking, decision making and behavior are strongly influenced by the context. Even small, supposedly irrelevant features can have a large impact on what people do.

Research in behavioral science produced a solid knowledge base on how decision and behavior are influenced by contextual factors.

Financial Services

Social Development

Health & Wellness

Marketing & Communication

Nick Naumof: Behavioral Science for Service Design

Contact Nick Naumof

About Nick Naumof

Book: It Makes (No) Sense

Blog Nick Naumof

Behavioral Service Design

Emotions at Work

Media from Nick Naumof

Master Classes in Behavioral Science Applied in Business and Service Design

Designing Decisions - Masterclass in choice architecture

Thinking Money - Behavioral Design for Financial Services

Nudge Design

Behavioral design for Incentives and Rewards