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December 18, 2015
You probably know those machines that (allegedly) allow you to win something by grabbing the prize with a mechanical claw. They usually make money by reducing the probability of winning, thus for every N plays that cost 1$ they give a prize worth N/Z $ (where Z is always bigger than N).
Last weekend I came across a variant of such a machine that guarantees winning the prize. Only, in this case, the prize is a rubber duck worth probably 5¢ (manufactured in China for probably less than 1¢ per piece...
December 15, 2015
Discounts are generally used to increase sales’ volume by decreasing prices and creating “buzz”. Nonetheless, I encountered an interesting way in which discounts are used to overcharge one-time-buyers.
Usually, promo codes and discounts are used to attract referral clients or in cross-selling. In the pictures above, however, this is clearly not the case. These pictures were taken in a Metro train in Washington DC. Since the promo code is publicly advertised, anyone who buys a ticket can use it to...
July 11, 2015
A while back, I heard the following definition:
A Bargain is something that you don’t need at a price that you can’t resist.
Although this definition might seem too anecdotal and a bit “trivial”, it is a wonderful illustration of the psychology behind bargains and it explains why sometimes we buy not-so-useful things.
The definition above illustrates that there are two types of "utilities" (benefits) involved in a commercial transaction.
For those of you who don’t know what utility is, it is a fancy...
An In-Utilitarian Dog’s Life
June 29, 2018
Loss Aversion Makes You Waste with a Delay
March 12, 2018
The Email that Plays an Important Role in Customer Experience Without It Being Opened
March 6, 2018
Save Something Good for the End in Order to Sell Again in the Future: The Peak-End Rule in Service Design
The Widening Trap of Clumsy Writing and Sloppy Thinking in Applied Behavioral Science
March 2, 2018
When Designing Experiences, Think About What Happens After the Interaction Ends
March 1, 2018
A Case for Using Psychology Before Implementing Customer Experience Design
February 26, 2018
Good (Customer Experience) Design is 99% Invisible
February 7, 2018
What Does “30% effectiveness” of the Flu Vaccine Even Mean?
January 29, 2018
Authenticity and Fluency: A case against Exquisite Customer Experience
January 26, 2018
How Insights from Thorstein Veblen and Gypsy Traditions Can Help in the Design for Financial Security
December 8, 2017
The Value of a Degree Resides in Others Not Having it
August 1, 2016
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Nick Naumof: Behavioral Science for Service Design
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