Contact Nick Naumof

I help companies design services and experiences that work with human nature, not against it.

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About Nick Naumof

Nick Naumof is an applied behavioral science thought leader and researcher. He studied people from different scientific perspectives — economics, consumer behavior, behavioral economics, and evolutionary psychology — and helps companies bridge design and psychology to create better experiences for customers and employees.

Originally from Romania, Nick lived in The Netherlands for five years and has been based in the Washington D.C. Metro area since 2015. He has been married to Cornelia since 2011.

Speaking and Training

With over ten years of experience designing and delivering public presentations and training programs, Nick has led workshops, masterclasses, and conference talks on four continents. His project experience spans financial product design, fast-moving consumer goods, health and wellness, and human resources.

Masterclasses include Designing Decisions (choice architecture), Thinking Money (financial services), Nudge Design, and Behavioral Design for Incentives and Rewards. In February 2017, he delivered a talk on behavioral design for incentives and rewards at Action Design Washington DC.

Book: It Makes (No) Sense

Nick is the author of It Makes (No) Sense, a book that explores how behavioral science applies to real-world scenarios. The book is part of a broader resource library available on the site, complementing the blog and learning programs.

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Behavioral Service Design

Nick's approach integrates behavioral science into service design, creating experiences that align with how people actually think and decide. This work applies across industries — from finance and retail to health and employee engagement — always with the goal of designing services that respect human nature.

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Emotions at Work

Understanding emotional drivers in professional settings is central to improving employee satisfaction and engagement. Nick's work on emotions at work connects emotional design principles with measurable service outcomes, offering strategies for leveraging emotions constructively in the workplace.

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Habit formation in employee training: a behavioral design approach

When employees leave a training session brimming with new knowledge, only a fraction apply it at their desks the following week. The rest fall victim to the forgetting curve, where information evaporates within days. Designing for habit formation tackles this directly, converting training from a one-off event into a continuous behavioural pattern that compounds over time.

Australia's labour market, with persistent skills shortages across construction, healthcare and digital services, rewards employers who find training that actually shifts performance. Behavioural science offers a path, blending consumer psychology with service design to craft learning experiences workers maintain long after the workshop ends.

Why workplace habits resist standard training

Most corporate learning assumes information leads to motivation leads to action. In practice, that chain breaks almost immediately. A safety briefing in a Sydney boardroom rarely changes how a technician checks equipment on a Melbourne factory floor a week later. The gap between knowing and doing is precisely where habits either form or fail.

Habit formation depends on cue, routine and reward, a loop refined across thousands of studies. Training that ignores this loop delivers content without installing the triggers that will surface it at the right moment. Learners may pass a quiz but default to old behaviours once pressure returns.

The Australian cultural premium on the fair go and mateship means employees respond better to collaborative cues than to top-down mandates. Peer-driven routines in Adelaide workshops or Brisbane offices generate far stronger adherence than surveillance-style programmes imported from elsewhere.

The limits of conventional learning programs

Workshops that run for a full day, dump dense content, and leave participants with a folder of slides exhaust working memory. Cognitive load research shows retention plummets when sessions exceed ninety minutes without a behavioural anchor, and energy dissipates before the new behaviour can be rehearsed enough times to become automatic.

Compliance-driven training, common in Australian financial services and aged care, treats the training record as the goal rather than the behaviour change. The artefact of completion becomes a substitute for the act. Employees click through modules to satisfy an audit, and the system records a green tick that means very little in practice.

Even well-designed e-learning falters without environmental cues. A worker who completes a harassment prevention module at home on a Sunday evening has no trigger connecting the lesson to a Tuesday morning interaction with a difficult colleague. Without that bridge, training remains inert.

Approach Behavioural trigger Reinforcement loop Typical retention at 30 days Suitability for Australian compliance context
One-off workshop Low Absent 10–20% Weak
Compliance e-learning Low External only 15–25% Moderate
Spaced micro-learning High Built-in 45–60% Strong
Habit-loop design Very high Internal and social 60–80% Strong

Building habits into training architecture

Behavioural architects treat the training journey as a sequence of micro-commitments rather than a single event. Each commitment should feel effortless and be observable. A customer service coach in Perth might ask a team member to acknowledge the customer's name within the first fifteen seconds, because that is a concrete routine cued by an opening phrase.

Cues matter more than content. Pairing a new behaviour with an existing reliable trigger, a recurring meeting, a shift handover or a daily stand-up, dramatically increases repetition odds. In Pilbara mining operations, safety habits stick when bolted to the pre-shift toolbox talk, an event workers already attend without fail.

Rewards should be immediate, variable and ideally social. A manager who praises a desired behaviour within sixty seconds of observing it delivers the kind of reinforcement neuroscience links to memory consolidation. Spontaneous peer recognition, a culturally resonant practice in Australian teams, outperforms delayed performance reviews.

A champion network at each site translates abstract prompts into locally resonant language, often determining whether adoption succeeds.

Adapting habit design to Australian workplaces

Australia's vocational education sector, anchored by TAFE institutes and the Australian Apprenticeship pathway, offers a ready-made infrastructure for habit-based learning. Stacking new behaviours onto existing apprenticeship milestones, quarterly reviews, on-the-job demonstrations and mentor check-ins, reduces the cognitive cost of adoption for both trainees and supervisors.

Hybrid and remote work have fragmented the workplace. Habit design must account for digital triggers like Slack notifications or calendar blocks, with designers increasingly treating the digital workspace itself as the cue environment.

Cultural norms around autonomy and informal communication shape which reward structures land well. Australians tend to respond poorly to overt public ranking but appreciate quiet, peer-led acknowledgement. Programmes imported from American or European models often over-index on competition and under-index on collegial recognition.

Measuring whether habits actually stick

Completion metrics tell you almost nothing about habit strength. The behavioural signals worth tracking are frequency, contextual consistency and automaticity. Did the new routine appear at the right cue? Did it happen without a reminder? Did it persist when the original trainer left the room?

Short, frequent pulse surveys outperform annual engagement questionnaires. A two-question check sent to a participant's phone two weeks after training produces richer diagnostic data than any LMS dashboard.

For organisations serious about embedding new routines, partnering with a behavioural specialist to design the measurement framework upfront saves considerable rework. The right metrics turn habit formation from a hopeful aspiration into an accountable operational practice.

Practical recommendations for training leaders

  • Anchor every new behaviour to an existing reliable cue rather than to the training event itself.
  • Keep initial commitments under five minutes so repetition feels achievable on busy days.
  • Deliver reinforcement within sixty seconds whenever observation is feasible.
  • Design for environmental triggers in both physical and digital workspaces, including Teams, Slack and email.
  • Use peer champions at each site to translate behavioural prompts into locally resonant language.
  • Replace annual training satisfaction scores with short pulse checks at seven, twenty-one and sixty days.
  • Treat compliance completion as the starting point, not the finish line, of measurement.

Shifting from event-based training to habit-based training requires more than new content. It requires a new design discipline. Nick works with leadership teams across Australia to translate behavioural research into training architectures that produce measurable, lasting change. To explore what that could look like inside your organisation, book a discovery call with Nick.

Nick's blog covers topics including pricing strategies, loss aversion, the peak-end rule, and customer experience design. Notable posts include How to sell a 5¢ product for 1$ (December 2015), How to Reduce the Pain of Payment for Customers (July 2016), The Future of Applied Behavioral Science Will NOT Be About Behavioral Science (July 2014), When Designing Experiences, Think About What Happens After the Interaction Ends (March 2018), and The Email that Plays an Important Role in Customer Experience Without It Being Opened (March 2018).

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Media and Thought Leadership

Nick's work has been featured on platforms including mycustomer.com and behavioraleconomics.com. His media appearances and conference talks showcase applied behavioral science in action, reinforcing his role as a trusted voice in the field.

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Get in Touch

For inquiries about training programs, workshops, or speaking engagements, use the contact form to ensure your message reaches Nick's inbox. When not traveling, he typically responds within one working day. You can also follow Nick on Twitter, LinkedIn, and Facebook.

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