Media from Nick Naumof
Interviews, conference talks, and featured content showcasing applied behavioral science thought leadership.
Conference Talks & Presentations
Behavioral Design for Incentives and Rewards
An exploration of how behavioral science principles can reshape incentive structures and reward systems to drive better outcomes in organizations.
Designing Decisions: Choice Architecture in Practice
A recurring masterclass and conference presentation on how the design of decision environments shapes behavior, drawing on research in behavioral economics and evolutionary psychology.
Thinking Money: The Psychology of Financial Decisions
A talk focused on how cognitive biases and emotional factors influence financial decision-making, and how product design can account for them.
Featured On
mycustomer.com
Featured content on customer experience design and behavioral science applications in service industries.
behavioraleconomics.com
Interviews and articles exploring the intersection of behavioral economics and real-world service design.
Action Design Network
Presented on behavioral design for incentives and rewards at the Washington DC chapter.
Interviews & Articles
Applying Behavioral Science to Service Design
Nick Naumof discusses how insights from behavioral economics and evolutionary psychology can be applied to design services that work with human nature rather than against it.
Customer Experience and Behavioral Design
An in-depth look at how behavioral design principles can transform customer experiences across financial services, retail, and health sectors.
Nudge Design and Choice Architecture
Coverage of Nick Naumof's masterclass on designing decision environments that guide users toward better choices without restricting freedom.
Interviews and conference appearances offer a window into how behavioral science translates from theory into practice. When Nick speaks at industry events or sits down for in-depth conversations, the focus is always on bridging the gap between academic research and real-world application. These discussions range from the psychology of consumer decision-making to the subtle ways that context, emotions, and environmental cues shape behavior in service environments. The goal is never abstract theory but actionable insight—showing how organizations can design better experiences for customers and employees alike by understanding the human mind. Each talk or interview distills complex ideas into clear, memorable takeaways that audiences can immediately apply.
Featured media appearances and recorded presentations provide a lasting resource for anyone interested in applied behavioral science. Whether the topic is choice architecture, incentive design, or the emotional drivers behind customer loyalty, the content consistently emphasizes practical, evidence-based approaches. These recordings capture the easygoing yet informative style that makes complex behavioral concepts accessible to diverse audiences—from product teams and service designers to business leaders and policymakers. By making these talks and interviews publicly available, the aim is to extend the conversation beyond the conference room, offering ongoing learning opportunities for professionals across industries who want to build services that truly align with how people think and behave.
Thought Leadership
Nick Naumof has delivered training programs, workshops, and conference talks on four continents. His media appearances and published interviews reflect over ten years of experience in designing and delivering public presentations on applied behavioral science. Topics span financial product design, consumer behavior, health and wellness, and human resources.
For speaking engagements or interview inquiries, get in touch.