Blog: Insights on Behavioral Design
Articles and essays on applying behavioral science to customer experience, pricing, and service design — grounded in behavioral economics, consumer behavior, and evolutionary psychology.
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Latest Articles
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June 29, 2018
An In-Utilitarian Dog's Life
Exploring the intersection of utility, behavior, and the choices we make — through an unconventional lens.
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March 12, 2018
Loss Aversion Makes You Waste with a Delay
How loss aversion — one of the most powerful forces in behavioral economics — can lead people to delay decisions and waste resources in the process.
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March 6, 2018
The Email that Plays an Important Role in Customer Experience Without It Being Opened
When it comes to sending emails to existing and prospective clients, clicks and engagement dominate most discussions. But what if the mere presence of an email shapes the customer experience?
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March 6, 2018
Save Something Good for the End in Order to Sell Again in the Future: The Peak-End Rule in Service Design
The peak-end rule shapes how customers remember experiences. Designing endings well can drive repeat business and long-term loyalty.
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July 12, 2016
How to Reduce the Pain of Payment for Customers
Practical strategies for softening the psychological discomfort customers feel at the moment of payment — a critical lever for conversion and retention.
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December 18, 2015
How to Sell a 5¢ Product for 1$
A deep dive into pricing psychology: how context, framing, and perceived value can dramatically shift what people are willing to pay.
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July 16, 2014
The Future of Applied Behavioral Science Will NOT Be About Behavioral Science
A provocative look at where the field is headed — and why the next wave of impact will come from integration, not isolation.
What You'll Find Here
This blog draws on over ten years of experience in applied behavioral science, covering the psychology behind how people decide, spend, engage, and remember. Posts explore loss aversion, the peak-end rule, payment pain reduction, choice architecture, and the design of services that work with human nature — not against it. Whether you work in financial services, retail, HR, or customer experience design, you'll find practical insights grounded in behavioral economics, consumer behavior, and evolutionary psychology.